Visitors to Pipers Crisps’ stand at the Farm Shop & Deli Show (F39, NEC Birmingham, 24 to 26 April 2017) will have a chance to find out more about Pipers’ exciting, on-pack promotion. The campaign gives consumers the chance to win one of Pipers’ beautiful and highly sought-after deckchairs, and recognises community spirit throughout the UK.
The promotion celebrates Pipers Crisps’ support of village cricket through sponsorship of one of the game’s most treasured competitions; the National Village Cup. From 1st April 2017, there will be one of a hundred surprise cards hidden inside random packs of Pipers Crisps. If a consumer finds a card in their pack, they’ll be able to swap it for one of Pipers’ famous deckchairs; the perfect village cricket spectator’s prize, helping them enjoy cricket as it should be.
At the same time, Pipers is searching for 500 ‘Community Team Players’; these are the people who make a real difference to their local communities, from helping at the local fair, organising litter-picking or doing any one of the hundreds of small tasks that make our local communities tick. Pipers’ is asking for these ‘heroes’ to be nominated on the Pipers’ Facebook page, on Instagram or on Twitter using #pipersheroes. Each of them will receive a mixed eight-pack box of Pipers Crisps as a small ‘thank you’.
For retailers and foodservice outlets, the on-pack promotion will be supported by ongoing social media activity and PoS materials, including counter-top display units. The campaign represents a great way to drive sales of what is already perceived as one of Britain’s leading premium snack brands.
Alex Albone, Founder of Pipers Crisps, says: “We’re proud to support village cricket, and local communities, through sponsorship of the National Village Cup. This fantastic competition supports and promotes the game which brings pleasure to so many people throughout the year. It’s a perfect fit for Pipers, as our crisps are all about provenance, local sourcing and supporting local community spirit in all its guises. Our crisps feature in the focal point of many communities - in the local pub and the village shop - so it feels natural to become involved in village cricket, the game that brings communities together.”
Crisps as they should taste.