Pipers Crisps has once again been voted Britain’s ‘Best Brand’ of savoury snack; that’s five years in a row for the Lincolnshire-based premium crisp maker. They topped the poll in the annual survey of speciality food products on sale in UK delicatessens, farm shops and food halls, as voted for by the retailers themselves.
“We’re really pleased to have won the ‘Best Brand’ award for the fifth time in a row” says Pipers Crisps’ founder Alex Albone. “This is a very special award for us because it is voted for by the retailers themselves; our own customers. It shows that we’re consistently doing the right things, and doing them to a very high standard. For us, it’s all about a consistently high quality product, exceptional customer service and great distribution - and it seems these standards are also valued by our loyal independent retailers and their customers” he adds.
“We may not be introducing fancy new flavours every few months, but we’re certainly not standing still. This year we’ve launched our first new flavour for four years - Atlas Mountains Wild Thyme & Rosemary - and announced that our entire range is now gluten-free, wheat-free and barley-free.
We’re also attending lots of popular, family events throughout the year to increase our exposure and encouraging more people to engage with the brand. We’ll be doing even more country fairs, beer and music festivals (including CarFest North and South) again this year.” Alex says.
Crisps as they should taste.