Pipers Crisps has been named as one of the fifty fastest growing food and drink businesses in the UK. The Lincolnshire-based premium crisp maker appears on The Grocer’s annual ‘Fast 50’ list for the first time in 2017, thanks to a remarkable 21.2% growth over the last two years.
James McKinney, Managing Director of Pipers Crisps, is delighted that the company has been recognised in this way. “I see this as much more than just an acknowledgement of the outstanding growth the company has achieved over the last two years. In fact Pipers Crisps has grown strongly every year since it began in 2004; this latest accolade recognises the long-term progress we’ve made thanks to our strong brand values, our dedicated staff and our loyal, ever-growing customer base,” James says.
“That’s not all; there’s more good news to come,” James suggests. “This year, our latest sales figures show further high level growth, reflecting strong demand for all our ‘traditional’ lines and a great performance from our recently launched ‘Wild Thyme and Rosemary’ flavour. This vegetarian flavoured crisp, which has proven an instant hit with consumers, was the first creation by our newly set up specialist ‘taste panel team’ who are using their sensory skills in new product development. This investment in using science to develop the best flavours, as well as other efficiencies and automation within our factory, will ensure Pipers Crisps stays ahead of the competition as Britain’s tastiest premium crisp brand,” James adds.
Pipers Crisps has developed its own routes to market from day one, selling into foodservice outlets and independent food retailers. These include food-to-go outlets, coffee shops, farm shops, delicatessens, pubs and bars. Pipers delivers directly from a number of its own regional hubs across the UK using its own vans, as well as supplying customers through selected distribution partners. The company also exports extensively, now selling to 37 countries worldwide.
Crisps as they should taste